DAYLESFORD ORGANIC
Beauty & Functionality
CREATIVE DIRECTION | CUSTOMER EXPERIENCE | UX | OPTIMISATION
Introduction
Daylesford Organic, the luxury food retailer, took advantage of a platform move to invite agencies to re-appraise their online design and create a more inspirational, luxurious and commercial customer experience.
After leading the winning pitch, my role was to interpret the brief, set the creative vision and lead our team to deliver “a digital destination that was both beautiful and functional”.
The Brief
Create a consistent customer and brand experience
Allow the brand to be shopped in a more inspirational way
Make the website a place of learning and education
Entice people new to Daylesford to explore
Improve turnover and conversion
Results
Luxurious New State-Of-The-Art Website Design
Online/Offline Consistency
Luxury Product Presentation
Optimised Purchase Path
Improved Taxonomy, Filtering & Search
Redesigned Content Architecture
Fully Responsive Accessible Design
Enhanced Customer and Brand Experience
Daylesford Testimonial
In 2020, we invited agencies to re-imagine the Daylesford digital experience with clear objectives: to design a consistent and commercial customer and brand experience online, and to present a more inspirational way to shop our ranges with content integrated for storytelling. We wanted to encourage people to explore, engage with and understand Daylesford Organic.
As the Creative Director for the project, Paul understood our challenge from a brand, retail and design perspective. He supported us with imaginative solutions that made the most of the platform's functionality, with the aim of encouraging engagement and supporting conversion. Paul was responsive, engaging and worked closely with our team to create a digital destination for Daylesford that was both beautiful and functional.
Ophelia Hohler - Director Of Marketing & PR Daylesford Organics
Let’s work together.
I’m a London based Creative Director with a wealth of retail and e-commerce experience. I make brands websites look better, shop better, easier to use and more premium.
I can do the same for your business. Get in touch.