CHARLES TYRWHITT

Style, Usability, Growth

Introduction

Tyrwhitt shirts have always been brilliantly made.

However, a reliance on multi-buy discounting was affecting perception of quality. The Tyrwhitt shopper relates to “buying smart” not to “being cheap”.

This new website design managed to simultaneously elevate the brand, reduce discounting, and make shopping easier. It delivered on brand, sales and customer satisfaction.

From pitch to final delivery I lead our creative team, formulating the winning customer experience strategy and acting as a bridge between brand and agency.

The Brief

“Raise our level of style, reduce our reliance on multi-buy discounting and improve the usability of the shirt buying process”.

Results

The new site design delivered on the brief, and turnover and conversion increased substantially, as did the premium perception of the brand.

Brand elevated again to premium level.
Discounting reliance reduced.
Improved “Shop The Look” journey
Better looking product presentation
Updated and improved product buying tools
Conversion increased
Turnover increased

Testimonial

“Charles Tyrwhitt worked with Paul Lewis and his team on 2 significant digital design projects. The first was a re-design of our main website in 2019, the second was designing functionality and UX to support our new custom shirt functionality.
On both projects, Paul demonstrated a good understanding of our requirements which was to deliver an elevation of our brand presentation alongside an improved customer website experience.
Paul carried out an audit of best-in-class brands in the online space, and then alongside our internal teams delivered strong design concepts covering navigation, taxonomy and product presentation.
Paul and his team delivered on time and on budget, and achieved good improvements in our site performance metrics.”
Joe Irons | Chief Sales and Marketing Officer

Let’s work together.

I’m a London based Creative Director with a wealth of retail and e-commerce experience. I make websites look better, work better and more premium.

I can do the same for your business. Get in touch.