Shaping digital spaces

A 3D wireframe grid with multiple layers, resembling a topographical map or a computer-generated landscape.

Over two decades I built one of London's leading creative ecommerce agencies, working with brands like Fortnum & Mason, Ottolenghi, Faber & Faber & Charles Tyrwhitt.

I’ve recently created Before & After Science—a bespoke digital practice creating websites for independent businesses and creative practitioners using Squarespace, Shopify, and WordPress.

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Shopify logo featuring a green shopping bag with a white letter S.
Close-up of a Webflow logo with stylized letters.
A black and white Squarespace logo
Wordpress Logo

Work

Portrait of Jenny Chrestensson

Christensson-Art

Jenny Christensson Is an independent Curator specialising in Contemporary Art and Photography to develop and produce innovative projects and exhibitions, many of which explore environmental questions.

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Portrait of Noa Maxwell coaching

Noa& Impact Coaching

Noa Maxwell trains executives and business leaders to find their most effective natural style, and rediscover their innate ability to be relaxed, persuasive communicators.

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A selection of Alphabet Works Screen printed artworks in a grid

Alphabet Works

A unique set of hand-made, screen-printed artworks for each letter in the alphabet. Created by artist Rose Bamford.

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Timna Woollard green vines wallpaper

Timna Woollard Studios

Timna Woollard Studios specialises in classical and contemporary style decorative, fine art and wall coverings. The site promotes Timna’s creative services and acts as an ecommerce store for online sales

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Max Jourdan photo of a naked model

MXJ Photoworks

A clean portfolio “art gallery” site designed to showcase the striking imagery of Max Jourdan’s powerful photographs.

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A portrait of a young person with wavy reddish-brown hair, light skin with green and pink undertones, wearing a collared shirt, painted in an expressive style.

Timna Woollard Artist

The site is both a gallery and a store for Timna’s remarkable paintings and prints.

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Silhouettes of children and adults standing in front of a bright, white background, possibly in an indoor exhibit or museum.

Parenting Toolkit

A unique combination of therapy and coaching provide deeper insight into family issues and the tools and skills to make the changes needed

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About Us

Before & After Science is a consultancy focused on digital positioning website design and content for independent businesses and creative professionals.

Testimonials

  • Portrait of Noa Maxwell - Impact coach

    "I totally trust Paul—he understood what we were after and delivered. Our website was dated and very quickly he understood how to improve it."

    Noa Maxwell - Noa&

  • Portrait of Jane D'albiac - Therapist

    "I am so pleased I selected Paul. The design is on a different level - subtle and sophisticated. The process was enjoyable. I would not hesitate to recommend him".

    Jane D’albiac - Parenting Toolkit

  • Portrait of Artist Timna Woollard

    Paul transformed both my studio and artist websites into intuitive, user-friendly platforms that align seamlessly with their respective aesthetics. He has a strong ability to understand and translate creative ideas into clear, effective digital design. I’m extremely pleased with the results.

    Timna Woolard - Artist

  • A middle-aged woman with shoulder-length brown hair and blue eyes, sitting in a chair with her chin resting on her hand, wearing a white button-up shirt, silver jewelry, and a thoughtful expression, with a bookshelf in the background.

    “Although I’ve been working as an independent curator and publisher for over twenty years this was my first website. Paul was excellent: he created a site that is elegant and clearly communicates my values and my work".

    Jenny Christensson - Art Curator