Testimonials
Working with Paul Lewis brought wisdom to the team — intuitive, insightful, and incredibly perceptive.
From the very start, Paul demonstrated an innate ability to listen deeply and truly understand our vision, using his wisdom to shape our project in ways we hadn’t even considered. Throughout the entire process of developing our website, he was the epitome of professionalism — always attentive and genuinely a pleasure to work with.
Paul quickly absorbed the essence of our brand and, in remarkably little time, devised a comprehensive plan to elevate our story, look, and feel for our customers. The results spoke for themselves — within the first quarter after launching our new website, we experienced significant growth and received countless compliments on its design and UX/UI.
It’s rare in business to find someone who embodies all three key traits of an exceptional professional: talent, reliability, and likability. Paul has them all!
Melanie Brown | E-Commerce & Online Content Manager Avoca
In 2020, we invited agencies to re-imagine the Daylesford digital experience with clear objectives: to design a consistent and commercial customer and brand experience online, and to present a more inspirational way to shop our ranges with content integrated for storytelling. We wanted to encourage people to explore, engage with and understand Daylesford Organic.
As the Creative Director for the project, Paul understood our challenge from a brand, retail and design perspective. He supported us with imaginative solutions that made the most of the platform's functionality, with the aim of encouraging engagement and supporting conversion.
Paul was responsive, engaging and worked closely with his team to create a digital destination for Daylesford that was both beautiful and functional.
Ophelia Hohler - Director Of Marketing & PR Daylesford Organics
I have known very few people who intuitively “just get it” like Paul when it comes to brand and user experience.
He naturally understands how the mechanisms of UX work and how to create the desired connection with consumers. In our case this was how to build trust, create a professional image and communicate the subtleties of our brand. In addition, he talks common sense, not jargon, which we appreciate.
Paul conducted user research testing for Audley and oversaw the creative delivery of a new set of improved page templates. The changes implemented so far have delivered over £6m of increased revenue!
Jamie Waterhouse - Head of Digital, Audley Travel
“Charles Tyrwhitt worked with Paul Lewis and his team on 2 significant digital design projects. The first was a re-design of our main website in 2019, the second was designing functionality and UX to support our new custom shirt functionality.
On both projects, Paul demonstrated a good understanding of our requirements which was to deliver an elevation of our brand presentation alongside an improved customer website experience. Paul carried out an audit of best-in-class brands in the online space, and then alongside our internal teams delivered strong design concepts covering navigation, taxonomy and product presentation.
Paul and his team delivered on time and on budget, and achieved good improvements in our site performance metrics.”
Joe Irons | Chief Sales and Marketing Officer, Charles Tyrwhitt
In 1829 Trickers shoes was established in Northampton, a mere 186 years later the company decided it was time to embrace ECommerce.nThe highly skilled team at Lewis very quickly understood the heritage, skills and uncompromising craftsmanship that Trickers is famed for.
It was a pleasure to work with everyone at the agency who delivered on time and within budget. There are many web design agencies around, very few really understand how to maximise retail like Paul Lewis and his team.
Martin Mason,- Managing Director Trickers Footwear
Paul Lewis has a rare blend of skills which appeal to a creative retailer like Lulu Guinness. He was able to understand our brand and turn it into a very strong online presence.
The team were organised, creative, and technically expert. More than anything else they understand our business from a retail perspective, and that makes all the difference.
Paul Spinks - COO Lulu Guinness
Paul Lewis transformed our website for us - taking the quirky brief of the Cath Kidston brand and translating it into a wonderfully personal yet practical site - we were delighted with the result.
Cath Kidston - Founder
From my perspective, PLD have been great, and we have thoroughly enjoyed working with them. They came up with great designs which we signed off relatively easily, and have been very responsive, always turning things round quickly.
PLD have also added real value by pushing us to aim for better solutions than we would otherwise have settled for. Without exception, everyone on my team who has worked with PLD has commented on the great job they have done, and we are really excited about the new site.
Amy Bastow, E-Commerce Director “Cath Kidston “
Paul Lewis had a good grasp of our brand right from the start, and coupled with their expertise in e-commerce design we have been able to develop a great looking, easy to navigate site.
We were able to work collaboratively with the team and moved very quickly to final designs based on the initial creative response. With the website now live, we are already seeing the benefits of the new design.
Cathy Berman, Marketing Director Oliver Sweeney
I have no issue in recommending Paul Lewis. Paul and his team are creative, accommodating and flexible. However what really sets them apart are Paul’s years of experience which have allowed him to develop a thorough understanding of online retail.
Our line of business was very different to previous Lewis clients, but Paul and his team rose to the challenge and quickly developed a clear understanding of our brand and key objectives of our new website.
Owing to circumstances beyond Paul’s control, we were unable to complete our project, but the work that was produced, was delivered on time and to a good standard.”
Oliver Cookson, Founder and MD “My Protein”
Following a pitch situation, we appointed Lewis as our chosen agency. Their experience and knowledge of e-commerce sites was evident at the pitch, as was their passion to deliver a great online experience for our customers.
Lewis were given a joint brief for Pepperberry and Bravissimo and were asked to deliver a fresh new shopping/brand experience, a cleaner and simpler format that showcased our product photography and a fluid design, which could be built upon and further developed by our in-house design team.
The working relationship was easy and professional and their responsiveness was always prompt and the whole project was delivered on time and within budget. The new designs have made Bravissimo.com and Pepperberry.com current and have moved them into a stronger ecommerce position.
It’s been an exciting time and I’m pleased to have worked with Paul Lewis to help deliver this and would have no hesitation in recommending their work to other retailers.
Gail Webb, e-commerce manager Bravissimo & Pepperberry
Paul clearly understood what was required to take the Long Tall Sally brand forward and make it the first choice in fashion for tall women. The strength of his vision and concepts has meant that we’ve achieved this and more - we’re delighted with the results!”
Andrew Shapin, Managing Director Long Tall Sally“
Paul Lewis was a natural choice for us given his company’s heritage in retail, and experience working with brands both on and offline. It intrinsically understood our challenge and vision, and the creative execution proposed confirms we have made the right decision.
Steph Ridley, Home Shopping Manger at Fortnum & Mason
Paul was involved with the River Island brand during a period of significant change for the business and made a major contribution to the look of our new flagship stores. He encouraged us to be bold and have confidence and, as a result, we introduced many new visual features including over-sized graphics, vintage furniture and wallpaper.
Many of these ideas have since been rolled out down the chain. During this time he was a constant source of creative ideas and worked very well as part of our creative team. I wish him every success with Lewis.
Richard Bradbury CBE, Chief Executive, River Island