Digital Experience Reimagined
Creative Strategy | Digital Experience | Brand & Storytelling
I help brands improve customer experience through original thinking, simplicity of design, an elevated aesthetic and understanding the consumer mindset
Recent Projects
AUDLEY TRAVEL
Streamlining online luxury travel
The creation of a beautiful and functional flagship store
Inspiring “wonder”
DAYLESFORD ORGANIC
CHARLES TYRWHITT
AVOCA
A fresh experience strategy, design and customer journey for the city menswear brand.
“I have known very few people who intuitively “just get it” like Paul Lewis when it comes to brand and user experience.
He naturally understands how the mechanisms of UX work and how to create the desired connection with consumers”.
Jamie Waterhouse - Head of Digital, Audley Travel
Making A Difference
Charles Tyrwhitt
A new creative digital direction and an innovative UX approach to special offers has re-invigorated the famous city retailer.
Chapel Down Wines
Strategic re-positioning of focus, design of catalogues, identity and web-site
Long Tall Sally
Daylesford Farms
Strategic and creative repositioning (as Creative Director of Redbox & SQLI)
Avoca
Indulge in opulent details including premium value, lasting elegance, and the epitome of refinement. Immerse in the essence of distinction.
Eddie Bauer
Engage in exceptional intricacies like unparalleled worth, timeless allure, and the embodiment of exclusivity. Embrace a world of sophistication.